REBRANDING

Quite unexpectedly today, the team I work on got rebranded with a new identity. The work and people remain the same but for sake of identification, I’m now part of something called Motive Vancouver. Motive was originally just a single studio in Montreal, headed up by industry vet Jade Raymond. Her business unit encapsulated our old PopCap Vancouver studio brand but apparently that is no more now. So, we’re now Motive Vancouver, even though we’re still working on the same thing as we did yesterday. Is that confusing?

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