A few weeks ago, I changed some of the parameters for some ads I have sprinkled throughout my site. The next day, I immediately I had two visitors click on these ads, which generated a wee bit of money for me. The optimistic in me thought this was the beginning of the gravy train and that I had finally found the right type of ads that would allow me to retire (or at least buy a cheeseburger). After that initial day, no one else has clicked on those ads. I’m still poor.