[youtube=http://www.youtube.com/watch?v=FwU8n4AOQl0&hl=en&fs=1]
This product is apparently real and the commercial you see above is not a parody of some sort. The UroClub is a urine collection device designed to be used discreetly by male golfers while out on the golf course. It even comes with a towel that maintains your privacy while you relieve yourself. I suppose that afterwards you could even use the towel to clean your balls, you know, like Titleists or Callaways.
If such a thing interests you, I suggest you visit the Uroclub web site.
Previous generations invented electric lighting, the internal combustion engine, the wheel. We invented the UroClub. What a time we live in.