On Friday, EA debuted the trailer for Star Wars Battlefront, the first game in a ten-year agreement between EA and Disney.
After I watched the trailer, I thought back to the my trip to San Diego, which I took right before starting my current job. While I was doing pre-clearance, I had to talk to one of the US Customs and Border Protection agents. In his standard line of questioning, he asked me why I was going to San Diego and I said I wanted a quick trip before I started my new job. He inquired who I was going to be working for. I answered EA and he perked up and mentioned how much he loved playing the Battlefield series. He also said that he was really, really looking forward to seeing Battlefront. He was quite concerned about its development and right before he stamped my passport, he implored me that if I knew anyone over at DICE, I should tell them they better not screw it up.
I have no doubt the border guy saw the trailer on Friday and I hope he wasn’t disappointed.